Tanuj Joshi

I've always been the person who noticed how businesses present themselves — the sign that's crooked, the menu that's hard to read, the website that makes a great café look forgettable. Most small businesses have one thing working against them: they're busy running the business, so nobody tells their story online.

That's where I fit at FOR1S. I listen to what makes each business special and make sure that's exactly what a visitor sees first. The right words, the right message, the right moment to ask for the booking — marketing isn't noise, it's clarity.

The best part of this work is the phone call a week after launch: 'We got three new bookings from the site today.' That's the whole job, and it's worth every late night writing copy until it's right.

~Tanuj